State of Automation
Role: Designer
Company: Tray.io
Overview
The State of Automation is a campaign we launched in 2020 to explain the current standings of the Automation industry. The brand/design toolkit for this campaign was inspired by Rube Goldberg machines, where the action of one part affects the next; parallel to how the Tray Platform operates with triggers.
Role
MINI BRAND KIT | EBOOKWe came up with the mini brand kit as a team, and we used some of the secondary colors in our company brand palette as a primary. The graphic elements created were influenced by Rube Goldberg machines with the thought of implementing subtle animations in email headers and ads for this campaign.
My main priorities on this project after group collaboration on the branding, was the ebook and the animated email headers.
Role
ANIMATED EMAIL HEADERSThe animated email headers were a nice to have on this campaign. Working off of Rube Goldberg Machines was a really fun brainstorm around these assets. I wanted to make the animations simple and sleek.
